How to Focus on the Younger Demographic in Marketing ~via @RachelFerrucci
Have you ever wondered how to focus on the younger demographic in your marketing efforts? While Baby Boomers have the most disposable income right now, the younger demographic, mainly Millenials, are outpacing Baby Boomers when it comes to numbers. It only makes sense from a sales perspective to focus your marketing dollars on reaching those customers.
Focus on the Younger Demographic
Reaching Millenials won’t be managed the same way as reaching Baby Boomers. Each demographic values different things. They consume information in different ways. They frequent different types of media sources. Did you know that 82% of Baby Boomers use social media? Or that Facebook is their most preferred social media network?
While Millenials still frequent Facebook, over 30% say that either Instagram or Snapchat are their favorite social media channel. And, YouTube is a close second with being preferred over Twitter or Pinterest. When you focus on the younger demographic, you will need to make sure that your message is being sent to the social media channels and websites that they frequent.
It’s also important to remember that Millennials will connect with different messages. They have memories from their childhood revolving around different marketing characters. There are different televisions shows and popular moments in history that are different than the Baby Boomer generation.
You can often reach Millenials by including popular music, celebrities, cars and entertainment that appeals to their generation. Consider the music that plays in the background of your ad. Or, think about the location that your commercial is being shot from. A celebrity endorsement from a popular icon that appeals to Millennials can really skyrocket the success of your campaign.
While it’s important to focus on the younger demographic in marketing campaigns, it’s also important that you not eliminate other groups. Baby Boomers still have the most disposable income of any other generation. Ignoring that demographic just doesn’t make sense.
