Coming Soon: The Agile Code ~via John Andrews and Trey Holder
This coming book, via John Andrews and Trey Holder, looks fantastic. Agility isn’t just about reacting fast, it’s about staying rooted in the customer and building a culture that can evolve with them. Love that John and Trey are focusing on principles that make agility real and repeatable. Looking forward to reading and sharing this one! /Ted
Agility isn’t a strategy—it’s the culture.
What sets the most resilient companies apart? A culture of customer obsession—and the agility to act on it.
The Agile Code Book explores how leaders across industries—from retail and CPG to media and tech—can thrive in disruption by rooting their organizations in this core belief: stay relentlessly focused on the customer, then build the culture and systems to adapt accordingly.
Through stories from Amazon, Nike, Starbucks, Ulta Beauty, and even ancient military strategy, the book reveals four essential principles that operationalize agility:
Adaptability – Move with the market.
Collaboration – Break silos and act as one.
Constant Improvement – Iterate relentlessly.
Experimentation – Learn fast. Scale what works.
Whether you're leading transformation at a global brand or building something new, The Agile Code offers a modern, actionable blueprint for making agility a lived culture—not just a corporate buzzword.
