Why Skin? Why Now? ~via Troy Alexander
Hey—Troy Alexander here.
When’s the last time you looked in the mirror? Not to fix your face, but to actually face yourself?
I’ve been through it. From a prison number to a name. From a sentence to a story. And now I’m building something that’s bigger than just skincare.
Most men were never taught how to care for themselves. Not emotionally. Not physically. And definitely not their skin. But the truth is how you care for yourself is how you see yourself.
Your skin tells your story. The stress. The grind. The late nights. It all shows up.
This isn’t about vanity. It’s about value.
The Isabel is the first product I made. A simple vitamin C moisturizer that hydrates, smooths, and helps bring your face back to life. No 12-step routine. Just something real that works.
It’s named after my mother. She believed in me when I couldn’t. So I put her name on something that helps other men believe in themselves too.
That’s what this newsletter is about. Once a month, real stories, real lessons, and reminders we all need. About skin, yes. But really, about self-worth.
If you’re ready to take that first step, I’ve got something for you.
We’re in pre-launch right now, no ads, no big push. Just trusted hands and quiet momentum.
If this speaks to you and you want to be one of the first to experience what we’re building, you can order The Isabel here:
And if there’s someone in your life who needs to hear this, feel free to share it.
Thank you! Have a beautiful rest of your day or evening.
— Troy
