Taylor Swift’s The Life of a Showgirl ~via Tom Lisi
Had to share this insight via long-time Shopper Marketing inspiration Tom Lisi. Taylor Swift doesn’t just build a brand... she builds belonging. It’s a reminder to every marketer that loyalty isn’t manufactured through promos or posts, it’s earned through consistency, intentionality, and emotional resonance. Her team’s ability to architect a multi-platform experience with purpose at every touchpoint is the true masterclass.
Love this takeaway from Tom... “Loyalty is built, not begged.”
This is what RETURN ON RELATIONSHIP looks like in action... creating connection so authentic, it turns fans into advocates and moments into movements. /Ted
Watching Taylor Swift’s The Life of a Showgirl smash streaming and sales records is nothing short of legendary. As reported today (Oct 13!) in its first week, it moved over 4 million equivalent units, including 3.48 million pure sales, and broke the previous modern-era debut record.
And now: a six-part docuseries called The End of an Era debuting December 12 on Disney+ that gives her fans a behind the scenes look at her Eras Tour and the stories behind it all.
So what can every brand learn from Taylor?
• Own your story, and let your audience in.
• Multi-format Omni activation and engagement is key.
• Loyalty is built, not begged.
• Don’t just chase metrics trust the process and create meaning.
Recognizing Taylor and her team. It’s a masterclass in building culture, not just a brand.
#Marketing #BrandStrategy #Storytelling #TaylorSwift
